#CBC: “Nova Scotia breaking federal rules on cannabis marketing, critic says” #Toronto #Montreal #Calgary #Ottawa #Canada

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Nova Scotia’s hashish retailer is being accused of violating federal laws by “glamourizing and normalizing” marijuana, however the Crown company says it’s merely educating customers.

The Nova Scotia Liquor Corporation just lately unveiled the design of its hashish shops, which divides merchandise into 4 distinct classes: calm down, unwind, centre and improve. There can even be tablets at tabletops permitting clients to browse merchandise and “discover your experience” as soon as the shops open in October.

Dr. Simon Sherry, a psychologist and professor at Dalhousie University, issued a information launch Tuesday saying the signage promotes hashish in a approach that is engaging and interesting, opposite to the Cannabis Act’s part on promotion.

“There’s a danger in all this. What our government and the NSLC are doing is that they are glamourizing and normalizing cannabis use,” Sherry, who has written a letter to Health Canada Minister Ginette Petitpas Taylor outlining his considerations, stated in an interview.

‘Soothing, stress-free, calming’

“They’re making it appealing, and they’re making it attractive, and when cannabis gets glamourized and normalized, more and more people start to use it, so more and more Nova Scotians are going to be encountering the risks and the harms associated with cannabis use.”

Sherry factors to NSLC signage that promote numerous hashish strains as “soothing,” “relaxing and calming” or providing “livelier experiences” that “invigorate the senses.”

The Cannabis Act prohibits promotion in a fashion that “evokes a positive or negative emotion about or image of, a way of life such as one that includes glamour, recreation, excitement, vitality, risk or daring.”

David DiPersio, senior vice-president and chief companies officer for the NSLC, stated the product classifications have been developed to teach customers about how completely different strains of hashish have an effect on the thoughts and physique.

“What we are doing here, in a very subtle way, is educating our consumers to the fact that this particular strain would create a different type of experience than another strain,” stated DiPersio.

“It’s a platform to teach our customers. It’s additionally a platform to teach our shops in order that they’ve a program upon which they’ll use to truly educate customers in the event that they’re asking questions.

“We feel it would have been a disservice, and frankly a bit dangerous to our consumers, if we weren’t able to actually explain what experience could result from the usage of a particular strain of cannabis.”

DiPersio stated federal laws have been high of thoughts because the company designed this system, and it has communicated with Health Canada by the provincial authorities. No considerations in regards to the signage have been raised so far, he stated.

Health Canada didn’t instantly provide a remark Tuesday, whereas the provincial authorities referred media calls to the NSLC.

Targeting the ‘addiction-prone’?

Sherry stated the NSLC’s messages enchantment on to addiction-prone individuals. He famous there are two key “motives” for utilizing a substance like hashish: enhancing expertise and attempting to alleviate stress or anxiousness.

“We know that individuals who have these tension-reduction motives and have these enhancement motives are especially likely to escalate to problematic use of a range of drugs, including cannabis,” he stated.

“And so these ads are directly appealing to the motives for why people are likely to use and abuse cannabis … Whether it was intentional or not, this seems like a targeted message towards addiction-prone individuals.”

He added that he helps the legalization of hashish, however desires it performed in a “cautious, thoughtful, and evidence-based way.” He stated hashish use needs to be a private selection based mostly on correct info.

This is not the primary time Sherry has been vital of the NSLC’s hashish retail scheme.

He has raised considerations in regards to the shops being situated inside present liquor shops, saying it poses a public well being danger.

Note: “Previously Published on: 2018-08-07 13:08:42, as ‘Nova Scotia breaking federal guidelines on hashish advertising, critic says’ on CBC RADIO-CANADA. Here is a supply hyperlink for the Article’s Image(s) and Content”.

CBC Radio-Canada

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