#InternationalNews: “Netflix content chief says Obama-produced content won’t have any political bias – National” #Toronto #Montreal #Calgary #Ottawa #Canada
Netflix has inked a multiyear cope with the Obamas for unique programming — however the content material from the previous First Couple won’t have any political bias, in accordance with chief content material officer Ted Sarandos.
“This is just not The Obama Network,” stated Sarandos, talking Tuesday on the Paley Center for Media in New York. “There’s no political slant to the programming.”
Sarandos was interviewed by journalist Ken Auletta on the occasion. Noting that the Netflix exec is a Democrat, Auletta requested what he would say to Republicans about Netflix’s seeming push to the political left — together with the appointment of former Obama adviser Susan Rice to its board.
“Umm, wait for the programming,” Sarandos responded.
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He stated Netflix’s cope with Higher Ground Productions, the manufacturing shingle shaped by Barack and Michelle Obama, is for leisure programming, together with scripted movies and TV reveals in addition to unscripted way of life content material and docu-series. Netflix formally introduced the deal final week.
The Obamas have been forming Higher Ground Productions as they have been leaving the White House, in accordance with Sarandos, who added, “I didn’t want to see them go anywhere else because I think they’ll be great at it.”
That stated, Sarandos allowed that “it’s hard to argue that there’s not a left lean to the creative community.” But he insisted that the unique content material Netflix greenlights and distributes is “an aggregation of all those storytellers,” not reflecting “the politics of me” or Netflix chairman and CEO Reed Hastings.
Sarandos specifically has a detailed relationship with the Obamas. His spouse, Nicole Avant, served as U.S. ambassador to the Bahamas in President Obama‘s first time period in workplace.
WATCH: Obamas in talks with Netflix for manufacturing deal
The remainder of Sarandos’ dialogue with Auletta lined matters he’s addressed earlier than. Netflix will spend as much as $eight billion on content material in 2018, and 85% of that’s going towards originals, a determine Sarandos cited at an funding convention earlier this month. He famous that Netflix’s “originals” embrace TV reveals which have aired in different nations which the corporate licenses for world distribution.
Sarandos additionally defined, as soon as once more, that Netflix doesn’t launch viewing metrics as a result of it’s not an ad-supported community. Netflix doesn’t have to have an on the spot hit, he averred, arguing that the discharge of TV rankings places stress on a present’s creators early in its life cycle.
“We have many shows that don’t work the first weekend, or first week, or first month,” Sarandos stated. But over time, “they grow and grow and grow.”
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Netflix produces and acquires content material for two,000 completely different “taste clusters” of people that subscribe to the service, in accordance with Sarandos. A profitable content material funding for Netflix prompts some portion of its subscriber base to enroll or retaining paying, however what resonates with one cluster “may not work for you,” he stated.
Sarandos additionally reiterated Netflix’s place that collapsing movie-release home windows is a extra economically environment friendly mannequin for the movie enterprise. “I put 33 movies in the theaters last year – more than any other studio,” he boasted, though after all most of these have been smaller-budget movies. Netflix is concentrating on the discharge of 80 unique movies this yr, which Sarandos beforehand has stated vary from “sub-indie” low-budget photos to “$100 million blockbusters.”
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